Blog
Breakdowns, process insights, and stories from the studio. Discover how we bring impossible images to life.
The famous -50% carbon figure for CGI versus product photography: where it comes from, what it's worth, and the CSR argument that actually holds up. The biggest source of emissions in an image production is transport (71.8%). CGI eliminates it.
What happens to a confidential brand file pasted into a chatbot, why consumer versions train the model, and the five questions to ask your studio or agency before you share an asset.
How a premium CGI studio uses AI without sacrificing quality: in pre-production, never on the final deliverable. Storyboard, animatic, brand worlds, lighting tests, scripts. Which AI for which task, and where humans take back control.
A 3D product page can convert up to 94% more and cut returns by around 40%. Where those numbers come from, the condition nobody mentions, and when 3D pays off for a catalog.
CGI and VFX are not the same thing. What each one actually does, why they get confused, and how to tell which your project needs: a clear guide for brands and agencies.
Portfolio, pipeline, quote, rights, confidentiality, AI: the 7 criteria to choose a CGI studio without regret, the questions to ask and the red flags. The 2026 guide for brands and agencies.
3D packshot or product photography? Conversion, returns, costs and limits: the data-backed comparison to help you choose, with the method of a premium CGI studio.
The real budget of a FOOH campaign in 2026: the 7 line items on a quote, four tiers from €4,000 to €200,000 in studio production, an honest comparison with traditional billboards, and the cost-per-view calculation nobody runs.
In beauty, two details decide everything: how light travels through skin and wax (subsurface scattering) and the brand's exact colour. Generative AI now renders the first very well. It is the second, and its repeatability across a whole range, that CGI guarantees. A data-backed breakdown for brands.
1,872 FOOH videos in 2025, a median of 184,000 views, a record of 160 million: the Digiteyes FOOH Observatory reads three years of fake out-of-home and what they change for brands.
FOOH (fake out-of-home), the CGI fake advertising that goes viral on social media. Figures, costs, method and limits: the complete guide for brands and agencies in 2026.
Artificial intelligence accelerates everything. But acceleration without direction produces noise. At Digiteyes, we combine AI power with artisanal rigor to deliver work that is both faster and more precise than ever.
Discover the structured, proven methodology that allows Digiteyes to deliver premium VFX results consistently. From pre-production planning to final delivery, our pipeline ensures quality at every stage.
Step inside our studio at Commune Image in Saint-Ouen. Meet the talented team pushing the boundaries of visual storytelling and discover the culture that drives our creativity.
Artificial intelligence is transforming creative production. Discover how Digiteyes integrates AI tools to augment human creativity, accelerate workflows, and unlock new possibilities.
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