Expertise · Giant screens
Make a brand step out of the screen. Literally.
Digiteyes creates films for the world's largest OOH screens: Piccadilly Circus in London, Shibuya and Harajuku in Tokyo, Shinsegae and the COEX K-Pop Square in Seoul, Times Square in New York. Anamorphic 3D makes content appear to burst out of the screen, then explode into millions of views on social.
Anamorphic, computed for each screen. Every giant screen has its own geometry: angle, curvature, ratio, the passersby's point of view. We compute the render so the illusion works precisely from where the crowd films.
A rare technical craft. Measuring a screen's curvature, finding the optimal viewpoint, delivering in the right format and codec for each operator: it's a craft of its own, and we tool it precisely.
Built to live twice. These films exist on the physical screen, then in the wave of shares they trigger. We design them for both lives from the start.
Frequently asked questions
What is an anamorphic 3D film on a giant screen?
A forced-perspective film that, from a precise viewpoint, creates the illusion of a volume bursting out of the screen. Designed for large curved or angled LED screens.
Do you work on screens abroad (Korea, Japan, UK)?
Yes. We produce to the formats and specs of iconic screens worldwide, from Seoul and Tokyo boards to Piccadilly and Times Square.
What's the difference with FOOH?
FOOH is a fake OOH ad, composited for social and never aired on the real screen. Anamorphic OOH actually runs on the screen. We do both.