Project overview
A French first in automotive OOH
On the esplanade of La Défense, Cymatic staged a monumental 3D OOH cube and worked with Digiteyes to create an anamorphic film for the launch of the new Enyaq Coupé iV by Škoda.
A first in France for the automotive industry! This spectacular trompe-l'oeil installation, accessible to the general public, created an effect of surprise and wonder, the electric SUV seemingly bursting out of the screen in full 3D.
3D CGIAnamorphic F-OOHMotion Design
The Anamorphic Film
Škoda Enyaq
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