When fashion breaks the fourth wall
For the Ralph Lauren × MLB (Major League Baseball) collaboration, Digiteyes produced anamorphic 3D content for the iconic OOH digital screens at Omosan in Tokyo. Exploiting the anamorphosis technique, the content was rendered from a precise viewing angle to create a striking illusion of depth and volume when viewed from the street.
Multiple versions were delivered to match the various screen configurations of the setup (Screen C, D, E, F), along with a DeepScreen version synchronizing several screens for an extended immersive experience.
Numbers that speak for themselves
Screen-specific anamorphic versions delivered for Omosan Tokyo
DeepScreen multi-screen synchronized version
The Anamorphic Film
Ralph Lauren × MLB
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