Project overview
A monumental 3D cube in the heart of La Défense
On the esplanade of La Défense, Cymatic staged a monumental 3D OOH cube and worked with Digiteyes to create an anamorphic film that plunges the public into the Club Originals universe for iconic brand Adidas.
A campaign channeling the club culture spirit of the 1990s-2000s, deployed on an international scale. The anamorphic 3D illusion creates a striking visual spectacle visible from every angle of the square.
3D CGIAnamorphic F-OOHMotion Design
The Anamorphic Film
Adidas Club Originals
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