When still photography meets subtle motion
For the Ralph Lauren Spring / Summer 2026 campaign, Digiteyes turned the maison's official campaign photography into a series of in-store cinemagraphs, animated stills that breathe life into the static frame while preserving its couture composition.
The Spring / Summer 2026 campaign, photographed by David Sims, draws from Ralph Lauren's vision of timeless American luxury, where the dynamism of classic sports inspires a refined, sun-soaked elegance. Our brief: extend that elegance into motion, without breaking the photographic grain.
Each frame was selectively animated, fabrics in the breeze, water rippling, hair catching the light, and every cinemagraph was personally validated by the campaign's official photographer. A particular honor for our team, and the assurance that every loop respects the editorial intent of the original photography.
Números que falam por si mesmos
Cinemagraph films for in-store rotation
Native resolution 2048×1280 per screen
Validated by the campaign photographer
The Cinemagraph Reel
Ralph Lauren, Spring / Summer 2026
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