Service · Luxury FOOH
FOOH worthy of a luxury house.
FOOH (fake out-of-home) stages a brand on the world's most iconic screens and facades, with no shoot and no real billboard. Digiteyes produces FOOH for luxury and fashion: CGI films built to go viral, like our Ralph Lauren campaigns around the US Open, Wimbledon and the Australian Open.
Marcas de todo o mundo confiam-nos as suas imagens desde 2014.
An idea that travels further than paid media. A giant bag crossing a square, a facade coming to life, a product scaled to a monument: FOOH creates the visual event that shares itself, where classic billboards stay static and expensive.
Ralph Lauren, over 21 million organic impressions. For the US Open, we designed a FOOH that passed 21 million impressions with zero paid media. Wimbledon, the Australian Open and Chinese New Year followed the same logic: one strong image, built for the feed.
The prestige of luxury, the virality of social. Most FOOH studios lack luxury pedigree, and luxury studios don't speak FOOH. Digiteyes does both: house-level art direction, viral CGI execution, white-label under your agency's name if needed.
Perguntas frequentes
What is FOOH?
FOOH, or fake out-of-home, is a fake outdoor ad: a CGI film that stages a brand on an iconic location (square, facade, giant screen) with no real billboard, made to be published and shared on social media.
Is FOOH right for a luxury brand?
Yes. FOOH gives total control of the image, the location and the material, with no shoot or media constraints, while keeping the level of finish a luxury house demands.
How long does a FOOH take to produce?
Depending on complexity, from a few days to a few weeks. A dedicated project lead aligns production with your media deadlines and adapts the film to the formats you need.