Service · Luxury FOOH
FOOH worthy of a luxury house.
FOOH (fake out-of-home) stages a brand on the world's most iconic screens and facades, with no shoot and no real billboard. Digiteyes produces FOOH for luxury and fashion: CGI films built to go viral, like our Ralph Lauren campaigns around the US Open, Wimbledon and the Australian Open.
علامات عالمية تأتمننا على صورها منذ 2014.
An idea that travels further than paid media. A giant bag crossing a square, a facade coming to life, a product scaled to a monument: FOOH creates the visual event that shares itself, where classic billboards stay static and expensive.
Ralph Lauren, over 21 million organic impressions. For the US Open, we designed a FOOH that passed 21 million impressions with zero paid media. Wimbledon, the Australian Open and Chinese New Year followed the same logic: one strong image, built for the feed.
The prestige of luxury, the virality of social. Most FOOH studios lack luxury pedigree, and luxury studios don't speak FOOH. Digiteyes does both: house-level art direction, viral CGI execution, white-label under your agency's name if needed.
الأسئلة الشائعة
What is FOOH?
FOOH, or fake out-of-home, is a fake outdoor ad: a CGI film that stages a brand on an iconic location (square, facade, giant screen) with no real billboard, made to be published and shared on social media.
Is FOOH right for a luxury brand?
Yes. FOOH gives total control of the image, the location and the material, with no shoot or media constraints, while keeping the level of finish a luxury house demands.
How long does a FOOH take to produce?
Depending on complexity, from a few days to a few weeks. A dedicated project lead aligns production with your media deadlines and adapts the film to the formats you need.