When still photography meets subtle motion
For the Ralph Lauren Spring / Summer 2026 campaign, Digiteyes turned the maison's official campaign photography into a series of in-store cinemagraphs — animated stills that breathe life into the static frame while preserving its couture composition.
The Spring / Summer 2026 campaign, photographed by David Sims, draws from Ralph Lauren's vision of timeless American luxury, where the dynamism of classic sports inspires a refined, sun-soaked elegance. Our brief: extend that elegance into motion, without breaking the photographic grain.
Each frame was selectively animated — fabrics in the breeze, water rippling, hair catching the light — and every cinemagraph was personally validated by the campaign's official photographer. A particular honor for our team, and the assurance that every loop respects the editorial intent of the original photography.
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Cinemagraph films for in-store rotation
Native resolution 2048×1280 per screen
Validated by the campaign photographer
The Cinemagraph Reel
Ralph Lauren — Spring / Summer 2026
