Completing the Grand Slam trifecta
For the Ralph Lauren × Australian Open partnership, Digiteyes produced multi-format CGI content optimized for social media distribution on Instagram and TikTok. The Australian Open in Melbourne completes the Grand Slam trifecta alongside Wimbledon and the US Open, consolidating Ralph Lauren's position as the defining fashion presence in world tennis. Since 2021, the brand has served as Official Outfitter, dressing up to 4,000 staff including ball persons, on-court officials and ground crew.
The project involved multiple format variations — vertical, square, with and without visual effects — each calibrated for maximum engagement on social platforms. The page features both the final deliverables and two production insights: the creative exploration phase, showcasing ideas and directions tested before the final selection, and the validated FX concepts that were integrated into the production.
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Staff members dressed by Ralph Lauren at the Australian Open
Grand Slams where Ralph Lauren is Official Outfitter
The Film
Ralph Lauren × Australian Open — Film 01
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Creative Exploration
Ideation and creative testing across multiple visual directions, exploring concepts tailored to social media engagement patterns.
3D CGI Production
High-fidelity 3D creation of the Australian Open collection, with fast-paced animations designed for the scroll-stopping demands of social feeds.
FX Integration
Selected visual effects concepts validated during the creative phase, integrated into the final production for added visual punch.
Multi-format Export
Delivery in all required aspect ratios and formats: 9:16 vertical for Stories/Reels/TikTok, 1:1 square for feed posts, with and without FX variants.
Second Film
Ralph Lauren × Australian Open — Film 02
VFX Breakdown
Behind the scenes — Ball simulation & compositing
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The Australian Open partnership, launched in 2021, is the newest pillar of Ralph Lauren's Grand Slam presence alongside Wimbledon (since 2006) and the US Open (since 2005).
Ralph Lauren outfits 4,000 staff at the Australian Open, the largest contingent of any Grand Slam partnership. In 2025, this expanded to include sunglasses for all ground crew and officials.
The brand is also the presenting partner of the Glam Slam, an event celebrating the LGBTQIA+ community during the tournament.
This trifecta of Grand Slam partnerships positions Ralph Lauren as the undisputed fashion voice of international tennis, a strategy Digiteyes supports through premium CGI content across all three events.
