Visualizing hair growth at the molecular level
For the launch of Klorane's new Croissance range, Digiteyes produced a CGI 3D film revealing the science behind the hair growth accelerator formula. The range, built around Medicinal Quinine and Adenosine, targets the hair bulb directly to extend the anagen phase and stimulate faster, stronger regrowth. A heritage brand of Laboratoires Pierre Fabre, Klorane has championed plant-based hair care since 1965.
The film takes viewers on a microscopic journey from the scalp surface down to the hair follicle, visualizing how the active ingredients work at the cellular level. Photorealistic 3D rendering brings the molecular mechanisms to life, from Adenosine stimulating scalp renewal to Keratin-like compounds reinforcing the hair fiber. The result is a premium scientific narrative that bridges the gap between pharmaceutical efficacy and consumer-facing beauty communication.
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Products showcased in the range Shampoo, Conditioner & Serum
More hair regrowth clinically proven claim
The Film
Klorane — Croissance
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Molecular 3D Modeling
Detailed 3D reconstruction of the hair follicle, scalp layers and active molecular structures — Quinine, Adenosine and Keratin-like compounds.
Scientific Visualization
Microscopic camera journey through the scalp, revealing the mechanism of action at the cellular level with anatomically accurate environments.
Product Animation
Elegant product presentations of the Croissance shampoo, conditioner and serum, with dynamic compositions and premium lighting.
VFX Compositing
Seamless integration of CGI elements with filmed sequences, ensuring a cohesive visual narrative from science to beauty.
Multi-format Delivery
Final delivery optimized for broadcast, digital campaigns and point-of-sale screens in pharmacies.
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Translate complex pharmaceutical science into a visually compelling narrative accessible to consumers.
Visualize the Quinine and Adenosine mechanism of action at the hair follicle level with anatomical accuracy.
Showcase the full Croissance product range with premium CGI product shots.
Deliver a versatile film suitable for broadcast TV, digital campaigns, social media and pharmacy point-of-sale.
Maintain the botanical heritage and natural positioning that has defined Klorane since 1965.
