Klorane

Croissance Quinine & Adénosine

CGI 3D & VFX, Hair Growth Accelerator Campaign

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Vue d'ensemble

Visualizing hair growth at the molecular level

For the launch of Klorane's new Croissance range, Digiteyes produced a CGI 3D film revealing the science behind the hair growth accelerator formula. The range, built around Medicinal Quinine and Adenosine, targets the hair bulb directly to extend the anagen phase and stimulate faster, stronger regrowth. A heritage brand of Laboratoires Pierre Fabre, Klorane has championed plant-based hair care since 1965.

The film takes viewers on a microscopic journey from the scalp surface down to the hair follicle, visualizing how the active ingredients work at the cellular level. Photorealistic 3D rendering brings the molecular mechanisms to life, from Adenosine stimulating scalp renewal to Keratin-like compounds reinforcing the hair fiber. The result is a premium scientific narrative that bridges the gap between pharmaceutical efficacy and consumer-facing beauty communication.

Livrables

Des chiffres qui parlent d'eux-mêmes

3

Products showcased in the range Shampoo, Conditioner & Serum

More hair regrowth clinically proven claim

Client
Klorane
Pierre Fabre Group
Agence
Orès Group
ores-collective.com
Année
2025
3D CGIVFXScientific VisualizationCompositingProduct Animation

The Film

Klorane, Croissance

Notre approche

Du concept à la livraison

01

Molecular 3D Modeling

Detailed 3D reconstruction of the hair follicle, scalp layers and active molecular structures, Quinine, Adenosine and Keratin-like compounds.

02

Scientific Visualization

Microscopic camera journey through the scalp, revealing the mechanism of action at the cellular level with anatomically accurate environments.

03

Product Animation

Elegant product presentations of the Croissance shampoo, conditioner and serum, with dynamic compositions and premium lighting.

04

VFX Compositing

Seamless integration of CGI elements with filmed sequences, ensuring a cohesive visual narrative from science to beauty.

05

Multi-format Delivery

Final delivery optimized for broadcast, digital campaigns and point-of-sale screens in pharmacies.

Objectifs

Une ambition premium

Objectives
1

Translate complex pharmaceutical science into a visually compelling narrative accessible to consumers.

2

Visualize the Quinine and Adenosine mechanism of action at the hair follicle level with anatomical accuracy.

3

Showcase the full Croissance product range with premium CGI product shots.

4

Deliver a versatile film suitable for broadcast TV, digital campaigns, social media and pharmacy point-of-sale.

5

Maintain the botanical heritage and natural positioning that has defined Klorane since 1965.

Un projet similaire ?

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Klorane — Croissance Quinine & Adénosine | DIGITEYES