René Furterer × Digiteyes

Triphasic Active Grow

VFX 3D & Keyvisual — International Campaign 2025

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Project overview

Where live-action meets 3D

To support the new Triphasic Active Grow campaign by René Furterer (Pierre Fabre Group), agency Orès entrusted Digiteyes with on-set VFX supervision as well as 3D & compositing post-production.

From the earliest stages of pre-production, we recommended a blue screen setup fitted with tracking markers to ensure precise keying of the models and their hair.

René Furterer hair model
Client
René Furterer
Pierre Fabre Group
Agency
Orès
ores-collective.com
Year
2025
Triphasic duo packshot
Triphasic serum packshot
3D caffeine molecule
Our approach

From set to final compositing

01

On-set VFX Supervision

Blue screen setup with tracking markers to anticipate keying and matchmove from the very first day of shooting.

02

Keying & Rotoscopy

Fine extraction of models and their hair for a natural, seamless result — even on the most delicate strands.

03

Photorealistic 3D

Modeling, high-fidelity textures and realistic lighting of the Triphasic products and their visual environment.

04

Product Animation

Subtle movements, rotations, varied compositions tailored to each broadcast format.

05

3D / Live Compositing

Seamless integration of 3D elements with filmed models for a perfect blend of real and virtual.

06

Still & Animated Packshots

Multiple deliverables: campaign background, transparent background, modular compositions in 4K video and 8K stills.

Deliverables

Numbers that speak for themselves

4K×4K
Ultra high definition films
for multi-format delivery
8K×16K
Still visuals for ultra-detailed
print & digital rendering
Triphasic Serum
Objectives

A premium ambition

1
Ensure flawless keying of models and hair from the very start of production.
2
Recreate the Triphasic products and their visual universe in photorealistic 3D.
3
Deliver modular still and video packshots for all communication channels.
4
Maintain high-end visual consistency between live-action footage and 3D rendering.
5
Provide high-resolution deliverables (4K video, 8K/16K stills) for all print & digital uses.

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