A manifesto for natural beauty
For René Furterer (Pierre Fabre Group), agency Orès entrusted Digiteyes with the post-production of the new brand manifesto film: a 50-second statement that distills the maison's vision of botanical haircare expertise.
Combining live-action with refined VFX work, the film celebrates the bond between hair, ritual and the plant universe that has defined René Furterer since its founding.
The Manifesto Film
René Furterer
Multi-AI orchestration in service of visual creation
The generative AI landscape, both visual and video, is in constant expansion. New models, new tools and new use cases emerge every month. At Digiteyes we chose to integrate that acceleration into our 3D and VFX pipeline rather than absorb its disruption: for each project we evaluate the available AI palette and orchestrate several of them depending on what the creative idea demands.
Our intent is not to replace our artists, it is to amplify their performance, their creativity and the quality of the final image. AI clears the most mechanical steps and frees up time exactly where the human eye matters most: art direction, lighting, compositing, color grading, finishing.
For this film, several AI tools ran in parallel: rapid direction exploration, generation of reference shots, variations that would otherwise have required additional shoot days, often incompatible with client budgets. The shot below, fully AI-generated, is a concrete example.
This integration lets us place 3D and VFX effort exactly where it counts, when it counts: we identify earlier which shot deserves the rigor of a bespoke render and which one can be addressed by an AI workflow refined by an artist. The laboratory shot below illustrates that articulation: a credible scientific environment, generated quickly, then polished by our team to reach the brand standard.
Correction rounds with the director then unfold at an unprecedented pace: what used to take half a day now happens in an hour. For René Furterer, this approach delivered a film that meets the most demanding visual standards of the haircare sector, on a timeline and within a budget frame that traditional post-production alone could not have made possible.
