Where live-action meets 3D
To support the new Triphasic Active Grow campaign by René Furterer (Pierre Fabre Group), agency OrÚs entrusted Digiteyes with on-set VFX supervision as well as 3D & compositing post-production.
From the earliest stages of pre-production, we recommended a blue screen setup fitted with tracking markers to ensure precise keying of the models and their hair.
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René Furterer
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On-set VFX Supervision
Blue screen setup with tracking markers to anticipate keying and matchmove from the very first day of shooting.
Keying & Rotoscopy
Fine extraction of models and their hair for a natural, seamless result â even on the most delicate strands.
Photorealistic 3D
Modeling, high-fidelity textures and realistic lighting of the Triphasic products and their visual environment.
Product Animation
Subtle movements, rotations, varied compositions tailored to each broadcast format.
3D / Live Compositing
Seamless integration of 3D elements with filmed models for a perfect blend of real and virtual.
Still & Animated Packshots
Multiple deliverables: campaign background, transparent background, modular compositions in 4K video and 8K stills.
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Ultra high definition films for multi-format delivery
Still visuals for ultra-detailed print & digital rendering
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Ensure flawless keying of models and hair from the very start of production.
Recreate the Triphasic products and their visual universe in photorealistic 3D.
Deliver modular still and video packshots for all communication channels.
Maintain high-end visual consistency between live-action footage and 3D rendering.
Provide high-resolution deliverables (4K video, 8K/16K stills) for all print & digital uses.
