Dressing the screens of Arthur Ashe Stadium
For the Ralph Lauren × US Open partnership, Digiteyes produced CGI content for the digital screens deployed around the tournament at Flushing Meadows. Since 2005, Ralph Lauren has served as the Official Outfitter of the US Open, dressing over 250 on-court officials and 400 ball crew members. This two-decade partnership, renewed through 2032, has made the sight of crisp Ralph Lauren uniforms as iconic as the blinding lights of Arthur Ashe Stadium itself.
Digiteyes created CGI sequences featuring the US Open collection with multiple variations, integrating the visual identity of the partnership. The project page showcases both the final content and two behind-the-scenes angles: the creative exploration phase, revealing ideas that were explored but not retained, and the screen simulation tests showing the content integrated into its real-world environment before deployment.
Des chiffres qui parlent d'eux-mêmes
Impressions on Instagram Ralph Lauren official account
Years of partnership between Ralph Lauren and the US Open
Officials and ball crew members dressed by Ralph Lauren each year
The Film
Ralph Lauren × US Open
Client content, live
Du concept à la livraison
Creative Exploration
Multiple creative directions explored in collaboration with Ralph Lauren, testing compositions, animations and visual treatments before selecting the final approach.
3D CGI Production
Photorealistic 3D creation of the US Open collection, with lighting and texturing calibrated for outdoor digital screen viewing.
Screen Simulation
In-situ mockups placing the CGI content on the actual screens in their real environment, allowing the client to validate the visual impact before deployment.
Final Rendering & Delivery
Optimized rendering and delivery in the exact specifications required by each screen configuration at the venue.
Une ambition premium
Ralph Lauren has been the Official Outfitter of the US Open since 2005, one of the longest-running partnerships in Grand Slam tennis.
The partnership was renewed in 2025 for six additional years through 2032, cementing the brand's commitment to the tournament.
Ralph Lauren dresses over 250 on-court officials and 400 ball crew members, making the uniforms a signature visual element of the event.
Beyond fashion, the partnership includes a fund within the USTA Foundation to provide young people from under-resourced communities with access to tennis and education.
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