Ralph Lauren

x G2 Esport

3D CGI — Fashion × Gaming Crossover

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Fashion meets esport

When Ralph Lauren partnered with G2 Esports, they needed a visual language that honored both worlds — the timeless elegance of American luxury and the dynamic energy of competitive gaming.

Digiteyes crafted a series of CGI visuals and animated storyboards bringing the collaboration to life, translating the capsule collection into a bold digital narrative designed for the gaming generation.

Overview
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Ralph Lauren
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2023
3D CGIStoryboardMotion Design

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Ralph Lauren × G2 Esport

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Ralph Lauren G2 Esport – DIGITEYES