Grohe Blue

Water in 3D at Gare Saint-Lazare

For the launch of Grohe Blue, Digiteyes produced an anamorphic 3D film displayed on a monumental screen at Gare Saint-Lazare in Paris.

The challenge: make water — one of the hardest elements to simulate in CGI — look absolutely real in a spectacular out-of-home format. From realistic fluid dynamics to light refractions through glass, every detail was crafted to captivate commuters.