Citroën

Packshot TV

3D CGI — Automotive Campaign

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Automotive CGI at its finest

For Citroën, Digiteyes produced a series of high-fidelity 3D CGI packshots for television broadcast — capturing the French automaker's latest models in all their sleek detail.

Working alongside BETC and Continental Productions, we delivered fully CG-rendered car visuals that meet the exacting standards of a global automotive brand, with every reflection, material and lighting scenario carefully calibrated.

project.client
Citroën
project.agency
BETC
project.production
Continental Productions
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2023
3D CGIAutomotive VisualizationCompositing

The Packshot

Citroën

Full CGI Packshot Collection

This production, crafted alongside the talented photographer William Crozes, resulted in 16 broadcast-ready CGI packshots delivered in both 16/9 and 9/16 formats.

Follow William Crozes: Behance | Instagram

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Citroën — Packshot TV | DIGITEYES