Adidas

Club Originals

3D Anamorphic F-OOH — International Campaign

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A monumental 3D cube in the heart of La DĂ©fense

On the esplanade of La DĂ©fense, Cymatic staged a monumental 3D OOH cube and worked with Digiteyes to create an anamorphic film that plunges the public into the Club Originals universe for iconic brand Adidas.

A campaign channeling the club culture spirit of the 1990s–2000s, deployed on an international scale. The anamorphic 3D illusion creates a striking visual spectacle visible from every angle of the square.

Overview
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Adidas
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Screenbase / StudioM / Essencemediacom
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Cymatic
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2023
3D CGIAnamorphic F-OOHMotion Design

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Adidas Club Originals

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Adidas Club Originals – DIGITEYES