A celebration of the Year of the Horse
For the Chinese New Year 2026, Year of the Horse, Ralph Lauren entrusted Digiteyes with the creation of a full-CGI animated film blending luxury, tradition, and cutting-edge visual effects.
From the initial creative concept to the final 4K delivery, our team designed and produced an immersive visual journey where a majestic horse made of golden particles gallops through a nocturnal cityscape illuminated by fireworks and traditional Chinese lanterns.
The film merges Eastern symbolism with Ralph Lauren's iconic brand identity, culminating in the reveal of the Lunar New Year collection against a rich red and gold palette.
数字が語る 実績
Full-CGI film in ultra high definition
Formats delivered for multi-platform campaigns
Full CGI production from concept to delivery
The Film
Ralph Lauren, Chinese New Year 2026
Client content, live
コンセプトから 納品まで
Creative Direction & Concept
Development of the visual narrative combining the Horse zodiac symbol with Ralph Lauren's brand universe, from mood boards to storyboard and animatic.
3D Modeling & Particle FX
Creation of the golden horse using advanced particle simulation systems, along with environmental assets including fireworks, lanterns, and the urban skyline.
Animation & Cinematography
Dynamic camera choreography following the horse's gallop through the city, with carefully timed reveals of fireworks and brand elements.
Lighting & Compositing
Multi-pass rendering with volumetric lighting, golden particle effects, and rich red-and-gold color grading for a premium cinematic finish.
Final Delivery & Formats
Delivery of the film in 4K across multiple aspect ratios for digital campaigns, social media, and in-store displays.
プレミアムな 志
Create a visually stunning full-CGI film that celebrates the Year of the Horse with a luxurious, cinematic aesthetic.
Design a golden particle horse as the central visual motif, conveying both power and elegance.
Integrate traditional Chinese New Year elements, fireworks, lanterns, the 馬 character, with Ralph Lauren's brand identity.
Deliver a seamless visual narrative that transitions from nocturnal cityscapes to the brand's Lunar New Year collection reveal.
Produce multi-format deliverables optimized for digital, social, and retail environments.
