Club Originals

On the esplanade of La Défense, Cymatic staged a monumental 3D OOH cube and worked with Digiteyes to create an anamorphic film that plunges the public into the Club Originals universe for iconic brand Adidas.

A campaign channeling the club culture spirit of the 1990s-2000s, deployed on an international scale. The anamorphic 3D illusion creates a striking visual spectacle visible from every angle of the square.