Into the infinitely small
Arkema inaugurated "The Lab", a 200 m² immersive showroom at the heart of their new Lightwell headquarters in Paris La Défense. In collaboration with Bonjour Interactive Lab, Digiteyes designed and produced all CGI 3D content displayed across the interactive screens.
The experience takes visitors on a multi-chapter narrative journey into the infinitely small, revealing the advanced materials behind everyday innovations. Scanner intro, four thematic chapters, transitions and call to action form a complete interactive experience delivered in 4K.
Numeri che parlano da soli
CGI films produced in 4K for interactive showroom displays
Immersive space at Lightwell Paris La Défense
The Showroom Film
Arkema × Bonjour Interactive Lab
Dal concetto alla consegna
Molecular 3D Modeling
Creation of highly detailed 3D molecular structures and material visualizations at microscopic scale.
Chapter Narratives
Four thematic chapters exploring Arkema's key innovation areas, each with its own visual identity and storytelling arc.
Interactive Animation
Smooth, loopable animations designed for touch-screen interaction and autonomous visitor exploration.
Scanner Sequence
Opening sequence that "scans" into the material world, setting the immersive tone for the entire experience.
4K Delivery
All content delivered in 4K resolution for crisp rendering on the showroom's large-format interactive displays.
Transitions & CTA
Seamless transitions between chapters and a final call to action closing the visitor journey.
