From London to Tokyo, a global spectacle
For the Ralph Lauren × Wimbledon collection, Digiteyes produced a comprehensive digital content campaign deployed internationally on some of the world's most iconic screens. Since 2006, Ralph Lauren has been the Official Outfitter of The Championships at the All England Club, the first external partner in 129 years of tournament history. This deep-rooted partnership between the house and the most prestigious Grand Slam provided the creative foundation for a three-part production.
The project spans three major deliverables: OOH content for the legendary Piccadilly Circus screens in London, multi-format content for the Omosan and Harajuku screens in Tokyo (flat and perspective anamorphic versions), and FOOH (Fake Out-of-Home) videos, photorealistic CGI sequences simulating spectacular billboards integrated into real filmed environments, designed for viral social media distribution.
Zahlen, die für sich sprechen
Content files delivered across all formats and screens
Major locations worldwide London, Tokyo, Social Media
Total assets delivered for the complete campaign
The Film
Ralph Lauren × Wimbledon, OOH Piccadilly Circus
Vom Konzept zur Lieferung
3D CGI Production
Photorealistic 3D creation of the Wimbledon collection pieces, modeled and lit to match real-world conditions on each screen location.
Piccadilly Circus OOH
Content crafted specifically for the iconic London screens, respecting the unique resolution, aspect ratio and viewing distance of the installation.
Harajuku & Omosan Tokyo
Multiple screen-specific adaptations, flat versions and perspective-calculated anamorphic content for the Tokyo digital network.
FOOH Viral Content
Photorealistic CGI billboards seamlessly composited into real street-level footage, designed for maximum social media impact and shareability.
Multi-format Delivery
Full delivery across all screen specifications, social media formats and aspect ratios for a truly global campaign.
FOOH, Fake Out-of-Home
Contenus FOOH viraux, CGI photoréaliste intégrée dans des environnements réels, conçus pour les réseaux sociaux.
OOH Harajuku
Ralph Lauren × Wimbledon, Harajuku, Tokyo
OOH Omosan
Ralph Lauren × Wimbledon, Omosan, Tokyo
Ein Premium- Anspruch
Ralph Lauren has been the Official Outfitter of Wimbledon since 2006, the first external company to dress the tournament's officials and ball persons in 129 years of history.
This Grand Slam partnership combines the heritage of British tennis with Ralph Lauren's vision of sport, sophistication and timeless elegance.
The Wimbledon collection is a global cultural moment, with the 2024 edition generating massive media exposure across fashion, sport and lifestyle audiences worldwide.
Digiteyes' mission: translate this prestige into CGI content worthy of the world's most iconic digital screens, from Piccadilly Circus to Harajuku.
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